Behavioral Research Blog - FaceReader

Generation Z has the shortest attention span for commercials, yet they are becoming an increasingly important market segment. Understanding what captures their interest and how to engage them in commercials is crucial.

What should you consider when setting up a study in the field of development psychology? Read on to learn more about methods, designs & tools.

In this blog post, we'll dive deeper into the validity and different applications of FaceReader — the most robust tool for automated facial expression analysis.

We want to set the spotlight on new developments and publications in Human Factors and Ergonomics research. From maritime simulation centers to the use of video observations in human factors research.

Facial expressions offer a rich source of information about human emotions. In this study, Elisa Landmann examines the best ways to collect, handle, and analyze FaceReader data in different areas of research.

Emotions deeply influence our daily lives, shaping our moods and behaviors - including our decision making. That's why facial expression analysis is often used in consumer and behavior research.

Is boredom the opposite of interest? Lídia Vinczéné Fekete and her research team used FaceReader and The Observer XT to find out what makes students get bored and which elements encourage interest.

Medical first responders need to undergo extensive trainings to maintain and enhance their skills. Malfait and her team developed a methodology to measure the management of stress and emotions.

Why do we write e-books, white papers and even this blog? What drives us in behavioral research? And why choose Noldus?

How do aspects of romantic relationships, such as communication and emotions, develop during real-time couples’ interactions? A study on this was conducted in the Department of Psychology at the University of Zurich.