Blog posts tagged with facereader
31 Jan
human behavior research
Consumer
Neuromarketing: hope or hype?
The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
14 Jan
human behavior research
Consumer
Useful consumer neuroscience tools
Marketers track consumer behavior and try to understand it by learning more about the magic buy button.
05 Dec
human behavior research
Psychology
Studying conflict interactions between mothers and adolescents
It is common for conflicts to arise between adolescents and their parents. However, severe conflicts can have negative effects on adolescent development. What can parents do to prevent escalating conflicts?
07 Nov
human behavior research
Emotion
Consumers' food choices and emotions
Is there a relationship between food choice and a person’s mood? Bartkiene et al. examined the factors that influence our food choice, using facial expression analysis.
31 Oct
human behavior research
Emotion
SUKIPANI: The magic word for making a smile
The SUKIPANI smile is an exercise to train the muscles you use while smiling. Dr. Sugahara explains the effect of the movements of the muscles and uses FaceReader to analyze the smiles.
17 Oct
human behavior research
Emotion
What is RPPG?
Nowadays, measuring heart rate and heart rate variability can be done remotely, without all kinds of devices being attached to the test participant, using remote photoplethysmography (RPPG). What is RPPG and how does it work?
15 Aug
human behavior research
Emotion
Emotional responses to infant crying
Hearing an infant cry can cause negative emotions, which can impact the way we respond. Researchers Riem and Karreman instructed parents to apply specific emotion regulation strategies in response to infant crying.
11 Jul
human behavior research
Consumer
Understanding consumer buying behavior
What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.
09 May
human behavior research
User Experience
The ultimate list of Usability Lab software tools
For those of you interested in what we offer for usability studies, see how we can get you the analysis you need quickly, easily, and reliably with our UX tools. These are the Usability lab software tools you want to use!
30 Apr
human behavior research
Psychology
Two examples of on-site observational studies with older persons
In certain cases, observations for your study are best performed on-site. In this blog, we describe examples of observational studies with older age groups, conducted at home or at a healthcare facility.