Behavioral Research Blog

The influence of ad-evoked emotions on brand attitudes

Can brand authenticity generate positive emotions among consumers and turn into a positive brand attitude?

Sunshine and romance: ultraviolet light enhances sexual behavior

Ultraviolet B rays in sunshine enhances our romantic passion. How this actually works is still largely unknown. Research at the Tel Aviv University provides new insights.

Why use Virtual Reality in Neurosciences?

Virtual Reality may become an easy way to calibrate or standardize complex tasks in immersive environments. How can researchers easily apply VR?

Entrepreneurs’ facial expressions & emotional contagion during investor pitches

What is the influence of emotions in a decision-making process? Dinkla and Liebregts wondered if displaying joy and emotional mimicry play a role during pitches.

What is DanioVision? A brief insight in zebrafish tracking

In this blog we provide a quick refresh on the topic of zebrafish, and how DanioVision contributes to this field.

Altruism in rats, suspiciously human

A recent study by Bartal et al drove our curiousity to write this blog about altruistic behavior in rats. This study shows how this type of behavior is neurally linkend to the social functioning of humans.

Do your emotions and moods change as you get older?

Are emotions affected differently for younger than for older people? Researchers used FaceReader to complement self-assessments and objectify mood changes to answer this question.

Furthering behavioral studies for understanding microbiota-brain insights

How and to what extend do microbes in the gut affect the brain and behavior? Discover how they do this kind of research at UCLA.

EthoVision XT and the Morris Water Maze: expert tips and tricks

Neuroscientist Colleen McSweeney, Ph.D. shares her expert knowledge on using EthoVision XT and the Morris Water Maze. From a brief history to valuable tips and tricks, here is all you need to know on automated tracking.

5 proven ways to measure spatial learning in rodents

What is spatial learning, why is it important and how do we measure it? Here we dive into 5 different behavioral tests that specifically measure spatial learning and memory in rodents.

Diver behavior captured with wearable cameras

Observing the actual wreck diver behavior using video recordings made with wearables cameras, researchers aimed to enhance effective management strategies for underwater cultural heritages.

Mimicking human decision-making in a mouse model

Choosing the appropriate behavioral test can be a challenge, but is very important. And sometimes, researchers will have to develop their own.