behavioral-science-journey-consumer-studies

The man in the maze: A behavioral science journey into consumer studies

As a researcher, one of my biggest thrills was being able to predict how someone was going to behave, especially without asking him or her.
does-sex-simulated-patient-affect-cpr

Does the sex of a simulated patient affect CPR?

When faced with either a male or female patient simulator, both men and women rescuers appeared reluctant to remove a female patient simulator’s clothing.
behavior-emotions-older-adults

Behavior and emotions of older adults

Can TV footage motivate older persons to start being more active? Being active can improve the overall health of a person (65+ but of course also 65-!).
measuring-visitor-behavior

Location is everything: Measuring visitor behavior

Want to know where the action is? Interested in getting real-time feedback about a conference, concert, or event hotspots? Read more about the Crowd Emotion Monitor app.
measuring-creativity-at-the-grunberglab

Measuring creativity at the GrunbergLab

In the GrunbergLab in Amsterdam, I read Arnon Grunberg’s upcoming release. Two researchers hooked me up: sensors on my left hand, rib, chest, and of course the famous head cap to measure my brain activity.
why-non-verbal-behavior-matters

Why non-verbal behavior matters

Basil Preisig and his colleagues at the University of Bern, Switzerland, were especially interested in communicative development of people diagnosed with language disorders like aphasia.
health-information-doctor-patient-interaction

The impact of health information technology on doctor-patient interaction

Embracing the technological advances of the last decade, many health care professionals have incorporated information technology into their daily routines.
senses-distraction

Making sense of the senses: The real cost of paying attention

We live in a demanding world: the snort of an email, the squeal of a text, fare alerts, breaking news, SQUIRREL! What was I saying? Oh yes, we live in a distracted world.
customer-behavior-insights

What does the Moment of Truth mean to your business?

We’ve all been there: close to the freeway on-ramp were several choices of the usual variety. I quickly made my decision, rolled through the drive thru, picked an item from the pictures provided, and hit the freeway again.
social-interaction-task-couples

Measuring experiential, behavioral, and physiological outputs

In a romantic relationship, it is undoubtedly important to show support when one’s partner shares his or her accomplishments and positive life events.
behavioral-testing-improve-your-open-field-test

The do’s and don’ts in behavioral testing: improve your open field test

Scientists have been performing open field tests for quite some time now. Over the years it has become one of the most popular tests in rodent behavioral research. So what’s not to love?
optimizing-pollination

Insect damage on leaves changes the reproductive strategy of plants

We all know that the majority of plant species depends on pollinators, like bees and syrphid flies, for reproduction. What most of us do not know is that this process is far more complex than it looks at first sight.
zebrafish-regenerate-measure-their-recovery

How zebrafish regenerate (and how to measure their recovery)

We all know of animals that are able to regenerate: lizards that grow back their tails, flatworms that can grow into new worms when cut in half. Zebrafish have this special ability as well.
how-zebrafish-are-changing-neuroscience

How zebrafish are changing neuroscience

Zebrafish. This little fish is a vertebrate, and a relatively complex one. Looking at the major neurotransmitters and hormones that are investigated in neuroscience, they are as good of a model as many mammalian species.
objective-tests-predicting-autism-severity

Are there objective tests for predicting autism severity?

Some disorders cannot simply be diagnosed with a blood test or tissue-culture. Autism Spectrum Disorder (ASD) is a good example; its diagnosis relies upon behavioral tests and questionnaires.
why-wolves-cry-out-for-their-friends

Why wolves cry out for their friends

Why do wolves howl? From research, movies, and even television series, we learn that wolves cry out to each other to facilitate the reassembling of a pack when members have strayed.
how-to-mark-zebrafish

How to mark zebrafish without compromising their behavior

How to mark zebrafish without compromising their behavior? They may have just found the answer to this at the University of Toronto. Cheung et al. tried out a method using subcutaneous injection with dyes.
why-rats-help-other-rats

Why rats help other rats

As humans, we help each other because it is the right thing to do. We help our friends and our family. And of course we help strangers as well. Right?
how-to-automate-the-elevated-plus-maze-test

How to easily automate the elevated plus maze test

Anxiety. It is nature’s way to keep us out of harm’s way, so it is a useful emotion. At times, though, it can also be overwhelming. For some, it gets out of control, irrational, and even disabling.
memory-loss-prevented-transgenic-mice

How memory loss caused by diabetes was prevented in transgenic mice

Did you know that Alzheimer’s and diabetes are linked? Patients with diabetes have an increased risk for Alzheimer’s disease (AD) and patients with AD show impaired insulin function and glucose metabolism.