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![The man in the maze: A behavioral science journey into consumer studies behavioral-science-journey-consumer-studies](https://www.noldus.com/static/images/core-blog/behavioral-science-journey-consumer-studies.jpg)
The man in the maze: A behavioral science journey into consumer studies
As a researcher, one of my biggest thrills was being able to predict how someone was going to behave, especially without asking him or her.
![Does the sex of a simulated patient affect CPR? does-sex-simulated-patient-affect-cpr](https://www.noldus.com/static/images/core-blog/does-sex-simulated-patient-affect-cpr.jpg)
Does the sex of a simulated patient affect CPR?
When faced with either a male or female patient simulator, both men and women rescuers appeared reluctant to remove a female patient simulator’s clothing.
![Behavior and emotions of older adults behavior-emotions-older-adults](https://www.noldus.com/static/images/core-blog/behavior-emotions-older-adults.jpg)
Behavior and emotions of older adults
Can TV footage motivate older persons to start being more active? Being active can improve the overall health of a person (65+ but of course also 65-!).
![Location is everything: Measuring visitor behavior measuring-visitor-behavior](https://www.noldus.com/static/images/core-blog/measuring-visitor-behavior.jpg)
Location is everything: Measuring visitor behavior
Want to know where the action is? Interested in getting real-time feedback about a conference, concert, or event hotspots? Read more about the Crowd Emotion Monitor app.
![Measuring creativity at the GrunbergLab measuring-creativity-at-the-grunberglab](https://www.noldus.com/static/images/core-blog/measuring-creativity-at-the-grunberglab.jpg)
Measuring creativity at the GrunbergLab
In the GrunbergLab in Amsterdam, I read Arnon Grunberg’s upcoming release. Two researchers hooked me up: sensors on my left hand, rib, chest, and of course the famous head cap to measure my brain activity.
![Why non-verbal behavior matters why-non-verbal-behavior-matters](https://www.noldus.com/static/images/core-blog/why-non-verbal-behavior-matters.jpg)
Why non-verbal behavior matters
Basil Preisig and his colleagues at the University of Bern, Switzerland, were especially interested in communicative development of people diagnosed with language disorders like aphasia.
![The impact of health information technology on doctor-patient interaction health-information-doctor-patient-interaction](https://www.noldus.com/static/images/core-blog/health-information-doctor-patient-interaction-1572853708.jpg)
The impact of health information technology on doctor-patient interaction
Embracing the technological advances of the last decade, many health care professionals have incorporated information technology into their daily routines.
![Making sense of the senses: The real cost of paying attention senses-distraction](https://www.noldus.com/static/images/core-blog/senses-distraction.jpg)
Making sense of the senses: The real cost of paying attention
We live in a demanding world: the snort of an email, the squeal of a text, fare alerts, breaking news, SQUIRREL! What was I saying? Oh yes, we live in a distracted world.
![What does the Moment of Truth mean to your business? customer-behavior-insights](https://www.noldus.com/static/images/core-blog/customer-behavior-insights.jpg)
What does the Moment of Truth mean to your business?
We’ve all been there: close to the freeway on-ramp were several choices of the usual variety. I quickly made my decision, rolled through the drive thru, picked an item from the pictures provided, and hit the freeway again.
![Measuring experiential, behavioral, and physiological outputs social-interaction-task-couples](https://www.noldus.com/static/images/core-blog/social-interaction-task-couples-1571898461.jpg)
Measuring experiential, behavioral, and physiological outputs
In a romantic relationship, it is undoubtedly important to show support when one’s partner shares his or her accomplishments and positive life events.
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animal behavior research categories
![The do’s and don’ts in behavioral testing: improve your open field test behavioral-testing-improve-your-open-field-test](https://www.noldus.com/static/images/core-blog/behavioral-testing-improve-your-open-field-test.jpg)
The do’s and don’ts in behavioral testing: improve your open field test
Scientists have been performing open field tests for quite some time now. Over the years it has become one of the most popular tests in rodent behavioral research. So what’s not to love?
![Insect damage on leaves changes the reproductive strategy of plants optimizing-pollination](https://www.noldus.com/static/images/core-blog/optimizing-pollination.jpg)
Insect damage on leaves changes the reproductive strategy of plants
We all know that the majority of plant species depends on pollinators, like bees and syrphid flies, for reproduction. What most of us do not know is that this process is far more complex than it looks at first sight.
![How zebrafish regenerate (and how to measure their recovery) zebrafish-regenerate-measure-their-recovery](https://www.noldus.com/static/images/core-blog/zebrafish-regenerate-measure-their-recovery.jpg)
How zebrafish regenerate (and how to measure their recovery)
We all know of animals that are able to regenerate: lizards that grow back their tails, flatworms that can grow into new worms when cut in half. Zebrafish have this special ability as well.
![How zebrafish are changing neuroscience how-zebrafish-are-changing-neuroscience](https://www.noldus.com/static/images/core-blog/how-zebrafish-are-changing-neuroscience.jpg)
How zebrafish are changing neuroscience
Zebrafish. This little fish is a vertebrate, and a relatively complex one. Looking at the major neurotransmitters and hormones that are investigated in neuroscience, they are as good of a model as many mammalian species.
![Are there objective tests for predicting autism severity? objective-tests-predicting-autism-severity](https://www.noldus.com/static/images/core-blog/objective-tests-predicting-autism-severity.jpg)
Are there objective tests for predicting autism severity?
Some disorders cannot simply be diagnosed with a blood test or tissue-culture. Autism Spectrum Disorder (ASD) is a good example; its diagnosis relies upon behavioral tests and questionnaires.
![Why wolves cry out for their friends why-wolves-cry-out-for-their-friends](https://www.noldus.com/static/images/core-blog/why-wolves-cry-out-for-their-friends.jpg)
Why wolves cry out for their friends
Why do wolves howl? From research, movies, and even television series, we learn that wolves cry out to each other to facilitate the reassembling of a pack when members have strayed.
![How to mark zebrafish without compromising their behavior how-to-mark-zebrafish](https://www.noldus.com/static/images/core-blog/how-to-mark-zebrafish.jpg)
How to mark zebrafish without compromising their behavior
How to mark zebrafish without compromising their behavior? They may have just found the answer to this at the University of Toronto. Cheung et al. tried out a method using subcutaneous injection with dyes.
![Why rats help other rats why-rats-help-other-rats](https://www.noldus.com/static/images/core-blog/why-rats-help-other-rats.jpg)
Why rats help other rats
As humans, we help each other because it is the right thing to do. We help our friends and our family. And of course we help strangers as well. Right?
![How to easily automate the elevated plus maze test how-to-automate-the-elevated-plus-maze-test](https://www.noldus.com/static/images/core-blog/how-to-automate-the-elevated-plus-maze-test.jpg)
How to easily automate the elevated plus maze test
Anxiety. It is nature’s way to keep us out of harm’s way, so it is a useful emotion. At times, though, it can also be overwhelming. For some, it gets out of control, irrational, and even disabling.
![How memory loss caused by diabetes was prevented in transgenic mice memory-loss-prevented-transgenic-mice](https://www.noldus.com/static/images/core-blog/memory-loss-prevented-transgenic-mice.jpg)
How memory loss caused by diabetes was prevented in transgenic mice
Did you know that Alzheimer’s and diabetes are linked? Patients with diabetes have an increased risk for Alzheimer’s disease (AD) and patients with AD show impaired insulin function and glucose metabolism.