Blog posts written by Guest Blogger
03 Dec
human behavior research
Emotion
Validating FaceReader's attention detection: a reliable measure using gaze and head pose
Measuring attention is crucial across many fields, from marketing to user experience design and human-computer interaction. Learn more about how we validated custom expressions for attention in FaceReader.
26 Sep
human behavior research
Consumer
Facing the food of the future
Insects are often termed the "food of the future," as they are a healthy and more sustainable alternative to conventional protein sources. But are we ready to face this new culinary frontier?
05 Sep
human behavior research
Emotion
How to use facial expression analysis in pain research
As the world seeks more efficient research methods, automated facial expression analysis tools offer great potential for studying facial expressions. Could these tools be applied to pain assessment?
22 Aug
human behavior research
Consumer
Fake or real? AI illusions on the street
In Faux Out-Of-Home (FOOH) advertisement, real-world images are combined with computer-generated imagery and shared on social media. What happens to consumers' perceptions and emotions when you disclose that AI was used?
16 Jul
human behavior research
Consumer
How to increase attention in commercials for Gen-Z
Generation Z has the shortest attention span for commercials, yet they are becoming an increasingly important market segment. Understanding what captures their interest and how to engage them in commercials is crucial.
06 May
human behavior research
Education
Student facial expression analysis while watching instructional videos
Is boredom the opposite of interest? Lídia Vinczéné Fekete and her research team used FaceReader and The Observer XT to find out what makes students get bored and which elements encourage interest.
12 Mar
human behavior research
Psychology
Understanding the micro-dynamics of couples’ interactions
How do aspects of romantic relationships, such as communication and emotions, develop during real-time couples’ interactions? A study on this was conducted in the Department of Psychology at the University of Zurich.
05 Dec
human behavior research
Psychology
Observing effective leadership and teamwork
How do organizations, leaders, teams, and employees work together to ensure efficient improvements and effective changes? The OBCC team combined video-based behavioral observations and physiological measures to examine this.
25 Jul
human behavior research
Emotion
Disclosure dilemma
Isabelle Leenders examined the influence of disclosures in influencer advertising on the brand attitudes and purchase intentions of young adults, mediated by their emotions and activation of persuasion knowledge.
17 Jul
human behavior research
Education
Do we help students by surprising them?
The role and usage of instructional videos are increasing in higher education. The research team of Sass & Vinczéné Fekete investigated which features make them more or less engaging for students.