Behavioral Research Blog

How to study consumer behavior in a kitchen
10 Apr human behavior research Consumer

How to study consumer behavior in a kitchen

Masson and colleagues from Université Paris-Saclay, France, designed a test kitchen to investigate food storage processes. According to them, the use of video cameras was of great value for analyzing behaviors.
Top 5 blog posts about autism
02 Apr human behavior research Psychology

Top 5 blog posts about autism

World Autism Awareness Day is an internationally recognized day on April 2nd. A good reason to sum up the top 5 best read blog posts about autism of the last year for you.
Measuring consumer responses to chocolate and images
26 Mar human behavior research Consumer

Measuring consumer responses to chocolate and images

Researchers all over the world are trying to find ways to measure real consumer responses and behavior.
Package testing - Emotional journey in packaging research
06 Mar human behavior research Consumer

Package testing - Emotional journey in packaging research

A product package should help consumers make a quick decision. Donata Tania Vergura and Beatrice Luceri from the University of Parma, Italy investigated different packaging designs.
Facial expression analysis in video content marketing
22 Feb human behavior research Emotion

Facial expression analysis in video content marketing

This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.
Operating room layout: impact on work patters and flow disruptions
20 Feb human behavior research Healthcare

Operating room layout: impact on work patters and flow disruptions

With use of prerecorded videos of surgeries, researchers examined the impact of the layout of an OR on work patterns and flow disruptions of a circulating nurse.
A new rat model for neonatal white matter injury
13 Feb animal behavior research Other (Animal)

A new rat model for neonatal white matter injury

Preterm birth is a major problem in neonatal healthcare. Erik van Tilborg developed a new animal model to closely mimic this clinical situation, an important step in finding new treatment options.
Exercise vs anabolic steroids: a rat study
01 Feb animal behavior research Other (Animal)

Exercise vs anabolic steroids: a rat study

A recent study shows that the use of anabolic steroids diminishes the positive effects of exercise in rats.
Knockout of Down syndrome gene in zebrafish leads to autistic-like behaviors
09 Jan animal behavior research Zebrafish Research

Knockout of Down syndrome gene in zebrafish leads to autistic-like behaviors

Knockout of Down syndrome gene in zebrafish leads to autistic-like behaviors: Though earlier knockout models in mice failed, researchers have developed a successful zebrafish model.

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