Why should you choose Noldus as your supplier and partner for measuring behavior research solutions? Take a look into what we provide besides the best products
When it comes to behavioral research, having Noldus as your partner is a game-changer. But what exactly sets us apart? In short: It's not just our state-of-the-art tools; it's our deep-rooted expertise, commitment and passion to the field itself. When we create, advertise, and sell our products, we aim to make sure that our behavioral solutions make sense.
Whether you’re exploring anxiety with the Elevated Plus Maze, or assessing learning and memory with the Morris Water Maze; it's our understanding of the subtleties in behavior that allows us to offer products such as EthoVision XT that truly meet the needs of behavioral researchers.
Then, there's the CatWalk XT system, which showcases our approach to measuring free-walking gait in rodents. Unlike methods that might induce forced gait, potentially skewing the natural representation of gait in rodents, the Catwalk XT system allows for the observation of voluntary movement. This method captures a wealth of data on gait dynamics in a more natural and unrestrained environment, offering critical insights into motor function for neurological studies. This distinction highlights our commitment to providing sophisticated, yet user-friendly, solutions that empower researchers to gain a deeper understanding of behavior and its underlying mechanisms.
Going back to the beginning, we can ask the question: What's in the name 'Noldus'? What does it mean? It’s actually just the last name of our founder; Lucas Noldus. Prof. Dr. Lucas Noldus holds a background in ethology and behavioral research, he completed his Ph.D. at Wageningen University in 1989, focusing on "Chemical Espionage by Parasitic Wasps." Interestingly, his Ph.D. fieldwork was conducted in the very location where the Noldus headquarters now stands, and where he developed Noldus’ first ever behavioral solution: The Observer XT (firstly dubbed as The BugWatcher), a behavioral coding program written in BASIC for the DOS operating system.
Within this work, and the solution he created, he had a sort of 'Eureka' moment, where he realised that a behavioral recording tool for insects could also work for all other animal species including humans by decoupling the data structure (distinction of subject, behavior, modifiers) and the technology (computer-aided recording, timing and analysis of events) from the species-specific model of behavior (the ethogram or the 'coding system'), in which then a universal tool was created and The Observer XT was born.
He envisioned his passion, measuring behavior, could evolve with technological development. And thus also Noldus Information Technology was born. This unique connection between his academic work and the foundation of the company highlights Noldus's deep-rooted connection to integrating scientific research with practical applications.
"I am fascinated by new technologies to measure brain, body, and behavior. Building high-quality research tools that allow our customers to advance science, thus contributing to sustainable development and quality of life, fills me with pride. And doing this with a global team of professionals is a daily source of joy!"
Prof. Dr. Lucas Noldus | Founder & CEO Noldus Information Technology | Wageningen, the Netherlands
This brings us to what really makes Noldus stand out: we don't just provide tools, we offer solutions. Our products are born from real research needs, designed by people who've faced the same challenges our customers do, and our support doesn't end with the sale. We're here to guide, educate, and assist. For example, take a look at the time and effort we put in our services such as support, NoldusCare, and even an online learning environment with the Noldus Academy. That is why our commitment to advancing behavioral research extends beyond our products, because we believe in empowering the research community, including clients, non-clients, and even competitors. We also do this through an abundance of free resources like e-books, white papers, webinars, and blog posts. In these, we share our expertise and insights openly.
Noldus also co-organizes the measuring behavior conference (since 1996!). Noldus has been the main sponsor of this conference since its inception, where it was even one of the founding members! This conference tries to create bridges between disciplines by bringing together people who may otherwise be unlikely to meet each other. At a Measuring Behavior meeting, you will find yourself among researchers from all fields of behavioral research. Want to attend? Register here!
Here is a glimpse of some of those recourses!
But we also have a broad selection of intriguing webinars! These often focus on the latest in animal and human behavioral research technologies and methodologies, with speakers throughout the scientific field. With NoldusCare you have instant access to our full library of webinars in the NoldusAcademy. Below are a few examples of what you can expect.
These webinars represent just a fraction of all the resources available! Take a look a our full webinar repertoire here.
What topics would you like to see covered in our future e-books, webinars, or white papers? Whether it's a deep dive into a specific research methodology, innovative uses for our tools, or exploring new frontiers in behavioral neuroscience, your input is invaluable to us. Feel free to send us an e-mail at [email protected]
To summarize, with Noldus, you're not just getting top-notch behavioral research tools; you're gaining a partner with a foundation in real scientific inquiry. When you partner with us, you're joining a community of scientists, with highly validated and robust research (and methods). There are so many other great companies out there, that also make great products. But remember that we at Noldus are specialists, and measuring behavior is not just a side-project, but lies at the very core of our company.
Check what others have experienced in their research by partnering with Noldus: Customer succes stories.
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