Posts by Guest Blogger

A personal journey in behavioral analysis: Thigmotaxis with DanioFlow

Dr. Torres-Ruiz has developed a tool for analyze EthoVision data. Her program takes data and transforms it into simplified harmonized data for studying thigmotaxis in zebrafish. However, there is much more that could be achieved with DanioFlow.

NIH Grant Writing Series: Insider Tips for Funding Success - Part 4

In this last post in the series, Dr William Gerin gives advice how to build a realistic budget, navigate new NIH policies, and write clearly and engagingly so reviewers understand and support your research.

NIH Grant Writing Series: Insider Tips for Funding Success - Part 3

In this series of blog posts, Dr William Gerin gives advice on how to choose the right collaborators, craft a compelling Specific Aims page, and prepare pilot data that convinces reviewers your research is feasible, important, and worth funding.

NIH Grant Writing Series: Insider Tips for Funding Success - Part 2

In NIH grant writing, your collaborators can make or break your proposal. Learn how to choose the right team - those who bring expertise, credibility, and real value to your research and your reviewers.

NIH Grant Writing Series: Insider Tips for Funding Success - Part 1

In this series of blog posts, Dr William Gerin will provide advice for writing an excellent, award-winning NIH proposal. Topics include registration, prep, specific aims, formatting, the proposal itself, budgeting, collaborators, and different mechanisms.

How to measure audience engagement

Everyone wants to know if people are truly engaged with their content. But how do we accurately measure engagement? In this blog post, researchers from VicarVision share how they studied cognitive, affective, and behavioral engagement.

Validating FaceReader's attention detection: a reliable measure using gaze and head pose

Measuring attention is crucial across many fields, from marketing to user experience design and human-computer interaction. Learn more about how we validated custom expressions for attention in FaceReader.

Facing the food of the future

Insects are often termed the "food of the future," as they are a healthy and more sustainable alternative to conventional protein sources. But are we ready to face this new culinary frontier?

How to use facial expression analysis in pain research

As the world seeks more efficient research methods, automated facial expression analysis tools offer great potential for studying facial expressions. Could these tools be applied to pain assessment?

Fake or real? AI illusions on the street

In Faux Out-Of-Home (FOOH) advertisement, real-world images are combined with computer-generated imagery and shared on social media. What happens to consumers' perceptions and emotions when you disclose that AI was used?

How to increase attention in commercials for Gen-Z

Generation Z has the shortest attention span for commercials, yet they are becoming an increasingly important market segment. Understanding what captures their interest and how to engage them in commercials is crucial.

Student facial expression analysis while watching instructional videos

Is boredom the opposite of interest? Lídia Vinczéné Fekete and her research team used FaceReader and The Observer XT to find out what makes students get bored and which elements encourage interest.