Blog Posts Tagged: decision-making

Understanding human behavior at Hofstra's Behavioral Research Lab

Discover how Hofstra University's Behavioral Research in Business Lab, directed by Dr. Anil Mathur, utilizes advanced methods like eye tracking and facial analysis to deepen insights into human behavior and business decision-making.

What is cognitive load, and how does it help us understand human behavior?

By exploring cognitive load, researchers gain insights into how people process information, respond emotionally, and manage decision-making. How cognitive load and one of its most reliable indicators, pupil dilation, is crucial in human behavior research.

Why you want to find out if your customers are bored

Emotions deeply influence our daily lives, shaping our moods and behaviors - including our decision making. That's why facial expression analysis is often used in consumer and behavior research.

Behind the scenes at MARIN: research into human decision making

One of the world's leading maritime research institutes: MARIN, took us on a tour in their ship bridge simulator. A great customer success story that highlights the importance of human factor research.

Entrepreneurs’ facial expressions & emotional contagion during investor pitches

What is the influence of emotions in a decision-making process? Dinkla and Liebregts wondered if displaying joy and emotional mimicry play a role during pitches.

Understanding consumer buying behavior

What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.

Emotion analysis can be beneficial to researchers in decision making

David Schindler and colleagues developed a software, µCap (muCap), which is capable of creating a link between video footage and phases of the experiment, suitable for automated analysis in FaceReader.