Blog Posts Tagged: multimodal research
Behind the scenes at MARIN: research into human decision making
One of the world's leading maritime research institutes: MARIN, took us on a tour in their ship bridge simulator. A great customer success story that highlights the importance of human factor research.
Top 5 Consumer behavior research on the Behavioral Research Blog
Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
Five studies showing the power of multi-modal data in behavioral research
The advantages of using multimodal data over a single modality are that it reveals deeper insights and also if one modality fails there can be enough redundancy in the data to still make sense of it.
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