Behavioral Research Blog
16 Sep
human behavior research
Emotion
The influence of ad-evoked emotions on brand attitudes
Can brand authenticity generate positive emotions among consumers and turn into a positive brand attitude?
13 Sep
animal behavior research
Social Behavior
Sunshine and romance: ultraviolet light enhances sexual behavior
Ultraviolet B rays in sunshine enhances our romantic passion. How this actually works is still largely unknown. Research at the Tel Aviv University provides new insights.
06 Sep
human behavior research
Neuroscience
Why use Virtual Reality in Neurosciences?
Virtual Reality may become an easy way to calibrate or standardize complex tasks in immersive environments. How can researchers easily apply VR?
02 Sep
human behavior research
Emotion
Entrepreneurs’ facial expressions & emotional contagion during investor pitches
What is the influence of emotions in a decision-making process? Dinkla and Liebregts wondered if displaying joy and emotional mimicry play a role during pitches.
01 Sep
animal behavior research
Zebrafish Research
What is DanioVision? A brief insight in zebrafish tracking
In this blog we provide a quick refresh on the topic of zebrafish, and how DanioVision contributes to this field.
25 Aug
animal behavior research
Social Behavior
Altruism in rats, suspiciously human
A recent study by Bartal et al drove our curiousity to write this blog about altruistic behavior in rats. This study shows how this type of behavior is neurally linkend to the social functioning of humans.
19 Aug
human behavior research
Emotion
Do your emotions and moods change as you get older?
Are emotions affected differently for younger than for older people? Researchers used FaceReader to complement self-assessments and objectify mood changes to answer this question.
19 Aug
animal behavior research
Other (Animal)
Furthering behavioral studies for understanding microbiota-brain insights
How and to what extend do microbes in the gut affect the brain and behavior? Discover how they do this kind of research at UCLA.
11 Aug
animal behavior research
Research Methods
EthoVision XT and the Morris Water Maze: expert tips and tricks
Neuroscientist Colleen McSweeney, Ph.D. shares her expert knowledge on using EthoVision XT and the Morris Water Maze.
From a brief history to valuable tips and tricks, here is all you need to know on automated tracking.
29 Jul
animal behavior research
Learning and Memory
5 proven ways to measure spatial learning in rodents
What is spatial learning, why is it important and how do we measure it? Here we dive into 5 different behavioral tests that specifically measure spatial learning and memory in rodents.