marketing-market-research-blogs

Marketing and market research blogs

Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.
video-recording-children-asd-home

Video-recording children with ASD in-home

Anne Kirby and colleagues studied sensory and repetitive behaviors among children with autism spectrum disorder (ASD). 32 children with ASD participated.
implementing-tailored-activity-programs

Implementing Tailored Activity Programs

Tailored Activity Programs (TAP) have been shown to have significantly reduce behavioral occurrences in dementia patients and improve engagement and positive behaviors.
in-home-video-recordings

In-home video recordings provide measure for more objective comparisons

Edelson and her colleagues from the Nestlé Research Center in Sweden studied parent-child interactions during meal time using in-home studies.
declared-vs-revealed-data

Declared vs revealed data

How do consumer researchers get valuable data? Consumer and market researchers can turn to observation and experimentation to observe consumers. Declared vs. revealed data.
understanding-adolescent-emotions

Understanding adolescent emotions

How are adolescents’ emotions socialized by mothers and close friends? A recent study focuses on dealing with depression in adolescence.
children-autism

Become and stay aware about children with autism

Autism is a developmental disability that remains with a person for his or her whole life. The World Autism Awareness Day tries to bring awareness to this growing health concern.
how-use-facereader-lab

How to use FaceReader in the lab

Are you interested in using automatic facial expression analysis in a standardized lab setting? Here are 5 tips to get you started!
who-best-product-representative

Who is the best product representative?

We all have our favorite celebrities, then there are those we love to hate. Who would you want to pay to represent your product or brand?
measuring-flow

Measuring flow

Real time measurement techniques like FaceReader might be the key to measuring flow in real-time.
zinc-deficiency-depression

Zinc deficiency, depression and electrical signals in the brain

Depression has a dramatic effect on quality of life because it results in a persistent low mood that is accompanied by a low self-esteem and a loss of interest in things that give pleasure.
fearful-chicken

Fearful chicken: Fear affects stress, behavior patterns, and other individuals

Elske de Haas, Ph.D. studied the effects of fearfulness on the chickens' own behavior and physiology, but also what it did to other individuals.
aphid-predators

Ladybugs and lacewings do not spy on their prey’s alarm pheromone

Leaf sucking creatures like plant aphids are common and can cause considerable damage to plants. Therefore, quite a lot of effort is made to control these tiny creatures.
mice-cerebellar-plasticity

How to really challenge mice cerebellar plasticity

Jan-Willem Potters used the ErasmusLadder in his thesis research to study the role of specific mutations of plasticity in the cerebellar microcircuit of mice.
sniffing-indicator-tastiness

Picky cats and tasty food – sniffing is an indicator for tastiness

Cats can be extremely picky when it comes to food. If the cat doesn’t like it, it will refuse to eat. Reason enough for the pet food industry to try to find out what cats really like.
high-throughput-method-natural-behavior-mice

A high-throughput method to screen natural behavior of mice

Traditional standard tests with rats or mice are carried out immediately after human interference. Therefore, the behavior of the animals may not be natural and spontaneous.
anxiety-ancient-crayfish

Anxiety is ancient – how crayfish resemble vertebrates

Fear is something we all know. It changes our behavior: we freeze, try to escape, or respond with aggression. Fear can also cause anxiety, which is a more complex phenomenon.
inhibitory-avoidance-learning-zebrafish

Inhibitory avoidance learning in zebrafish (Danio rerio)

The zebrafish (Danio rerio) is increasingly being used as model in behavioural, neurobiological and genetic research.
motor-functioning-mice

Walking the ladder: testing the cellular source of motor functioning in mice

The cerebellum, our “little brain”, is all about motor control; more specifically, it’s about coordination, precision, and timing.
mixing-sows

Mixing sows: aggression and stress of group housing on first-time sow mother

In this experiment, Ison and colleagues looked at the social interaction when a mixed group of primiparous and older, unfamiliar sows were placed in group housing together.