Posts by Natasja Bogers

Surprising the senses: how unexpected flavors reveal consumer emotions

What happens when your brain expects something sweet, but your mouth gets savory? Researcher Artur Głuchowski used this twist to uncover how we emotionally react to unexpected food.

Scientific methods in human behavior research

Learn about the key scientific methods used in human behavior research. We explain quantitative and qualitative approaches, experimental design, and how researchers collect and analyze behavioral data.

Understanding human behavior at Hofstra's Behavioral Research Lab

Discover how Hofstra University's Behavioral Research in Business Lab, directed by Dr. Anil Mathur, utilizes advanced methods like eye tracking and facial analysis to deepen insights into human behavior and business decision-making.

What are stimuli in human behavior research?

A stimulus is any object, event, or factor that influences human behavior. It can be something we see, hear, or feel, affecting our decisions and actions. But how do researchers use stimuli in behavioral studies?

7 Reasons to attend CHI 2025

If you are working in HCI or UX, you are probably familiar with CHI. This conference is organized every year by the international society for Human-Computer Interaction, SIGCHI. Why you should attend CHI 2025?

What is Galvanic Skin Response?

Understanding human emotions and physiological responses is a key focus in behavioral science. One insightful tool in this field is galvanic skin response (GSR). But what is galvanic skin response? A beginner’s guide to understanding GSR in research.

What is cognitive load, and how does it help us understand human behavior?

By exploring cognitive load, researchers gain insights into how people process information, respond emotionally, and manage decision-making. How cognitive load and one of its most reliable indicators, pupil dilation, is crucial in human behavior research.

Human Factors and Ergonomics research in the spotlight

We want to set the spotlight on new developments and publications in Human Factors and Ergonomics research. From maritime simulation centers to the use of video observations in human factors research.

Why you want to find out if your customers are bored

Emotions deeply influence our daily lives, shaping our moods and behaviors - including our decision making. That's why facial expression analysis is often used in consumer and behavior research.

The science behind your emotions

Have you ever wondered where your emotions come from? Let’s dive into the science behind our emotions and discover how our brain and body work together to make us feel.

Research examples of developmental psychology

When you are studying developmental psychology, you’re studying how people grow and develop, all the way from childbirth to the end of their lifespan. What are examples of developmental psychology?

Why measuring behavior is awesome (+3 examples to prove it)

As ways to behave are numerous and we are a curious species, people have been measuring behavior for centuries now. So, why is measuring behavior awesome? These 3 examples prove it.