Blog Posts Tagged: facial expression analysis

Fake or real? AI illusions on the street

In Faux Out-Of-Home (FOOH) advertisement, real-world images are combined with computer-generated imagery and shared on social media. What happens to consumers' perceptions and emotions when you disclose that AI was used?

How to increase attention in commercials for Gen-Z

Generation Z has the shortest attention span for commercials, yet they are becoming an increasingly important market segment. Understanding what captures their interest and how to engage them in commercials is crucial.

How FaceReader is validated in research

In this blog post, we'll dive deeper into the validity and different applications of FaceReader—the most robust tool for automated facial expression analysis.

The 5 best ways to use FaceReader: a systematic review

Facial expressions offer a rich source of information about human emotions. In this study, Elisa Landmann examines the best ways to collect, handle, and analyze FaceReader data in different areas of research.

Why you want to find out if your customers are bored

Emotions deeply influence our daily lives, shaping our moods and behaviors - including our decision making. That's why facial expression analysis is often used in consumer and behavior research.

Student facial expression analysis while watching instructional videos

Is boredom the opposite of interest? Lídia Vinczéné Fekete and her research team used FaceReader and The Observer XT to find out what makes students get bored and which elements encourage interest.

How to use FaceReader in the lab

Are you interested in using automatic facial expression analysis in a standardized lab setting? Here are 5 tips to get you started!

How does perception of brand authenticity affect ad performance?

For brands seeking to resonate with customers, being seen as authentic is vital. Using custom expressions in FaceReader, we explore how perception of brand authenticity relates to ad performance.

Using Baby FaceReader for automated analysis of infant emotions

What if you had a way to understand a baby's unspoken needs? Analyzing facial expressions in infants helps researchers and caregivers understand more about the early development of emotions and social interactions.

What is biometric research?

Biometric research helps scientists uncover subconscious processes related to attention, cognition, emotion, and physiological arousal.

Why you should use custom expressions in your facial expression analysis

Using custom expressions in facial expression analysis can unlock a deeper understanding of human behavior. How can you use custom expressions in different fields of research?

Facial mimicry and social cognition in children with autism spectrum disorder

When we want to understand each other better, we tend to copy one another's facial expressions. How does this work in children with autism spectrum disorder? In this blog post, you’ll learn more about facial mimicry in ASD.