Blog Posts Tagged: facial expression recognition software

Measuring consumer responses to chocolate and images

Researchers all over the world are trying to find ways to measure real consumer responses and behavior.

Package testing - Emotional journey in packaging research

A product package should help consumers make a quick decision. Donata Tania Vergura and Beatrice Luceri from the University of Parma, Italy investigated different packaging designs.

Facial expression analysis in video content marketing

This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.

Understanding face perception in ASD

Researchers at KU Leuven want to gain more insight into whether or not there are differences in the implicit abilities of children with ASD to detect faces, different identities, and different expressions.

3 Emotional studies with FaceReader

Many researchers have discovered FaceReader as a tool for their research. These 3 recent studies with FaceReader show how emotion data helps you to better understand human-human, human-machine, and human-product interactions.

The emotions of people who think they’re nice

What does ‘nice’ actually mean in relation to psychological variables? And does it positively correlate with self-reported levels of health, happiness, and wellbeing?

Emotions distract people with eating disorders

Studies show that people with anorexia nervosa have reduced facial expressivity of emotions while viewing emotionally provoking stimuli. Researcher Leppanen and her team used FaceReader to investigate this.

Do emotions affect preferences to opera music?

Many researchers are interested in the relationship between facial expressions and music preference. This is the first study that uses FaceReader to investigate this.

The value of facial expression analysis in advertisements

José Chavaglia Neto and José António Filipe investigated the effect of one commercial on consumer emotion. They asked consumers to watch this commercial related to a specific brand.

Marketing and market research blogs

Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.

Measuring flow

Real time measurement techniques like FaceReader might be the key to measuring flow in real-time.

Emotion analysis can be beneficial to researchers in decision making

David Schindler and colleagues developed a software, µCap (muCap), which is capable of creating a link between video footage and phases of the experiment, suitable for automated analysis in FaceReader.