Blog posts tagged with measure emotions
13 Dec
human behavior research
Multimodal
What is cognitive load, and how does it help us understand human behavior?
By exploring cognitive load, researchers gain insights into how people process information, respond emotionally, and manage decision-making. How cognitive load and one of its most reliable indicators, pupil dilation, is crucial in human behavior research.
03 Dec
human behavior research
Emotion
Validating FaceReader's attention detection: a reliable measure using gaze and head pose
Measuring attention is crucial across many fields, from marketing to user experience design and human-computer interaction. Learn more about how we validated custom expressions for attention in FaceReader.
26 Sep
human behavior research
Consumer
Facing the food of the future
Insects are often termed the "food of the future," as they are a healthy and more sustainable alternative to conventional protein sources. But are we ready to face this new culinary frontier?
05 Sep
human behavior research
Emotion
How to use facial expression analysis in pain research
As the world seeks more efficient research methods, automated facial expression analysis tools offer great potential for studying facial expressions. Could these tools be applied to pain assessment?
22 Aug
human behavior research
Consumer
Fake or real? AI illusions on the street
In Faux Out-Of-Home (FOOH) advertisement, real-world images are combined with computer-generated imagery and shared on social media. What happens to consumers' perceptions and emotions when you disclose that AI was used?
04 Mar
human behavior research
Consumer
How does perception of brand authenticity affect ad performance?
For brands seeking to resonate with customers, being seen as authentic is vital. Using custom expressions in FaceReader, we explore how perception of brand authenticity relates to ad performance.
21 Feb
human behavior research
Emotion
Using Baby FaceReader for automated analysis of infant emotions
What if you had a way to understand a baby's unspoken needs? Analyzing facial expressions in infants helps researchers and caregivers understand more about the early development of emotions and social interactions.
06 Feb
human behavior research
Emotion
Why you should use custom expressions in your facial expression analysis
Using custom expressions in facial expression analysis can unlock a deeper understanding of human behavior. How can you use custom expressions in different fields of research?
25 Jul
human behavior research
Emotion
Disclosure dilemma
Isabelle Leenders examined the influence of disclosures in influencer advertising on the brand attitudes and purchase intentions of young adults, mediated by their emotions and activation of persuasion knowledge.
23 Jun
human behavior research
Emotion
How to measure emotions
Measuring or assessing emotions is not always straightforward and easy. How do we view the nature of emotions in the first place?