Blog Posts Tagged: measure emotions

7 things you need to know about FaceReader

Are you looking for guidance in getting started with your facial expression analysis? Or want to get more out of your FaceReader setup? Keep reading to learn 7 essential things you need to know about FaceReader!

8 reasons why FaceReader outperforms OpenFace

In this blog post, we’ll break down why FaceReader outperforms OpenFace. We’ll focus on key aspects like accuracy, ease of use, and security—making sure you get reliable results without the hassle.

What is Galvanic Skin Response?

Understanding human emotions and physiological responses is a key focus in behavioral science. One insightful tool in this field is galvanic skin response (GSR). But what is galvanic skin response? A beginner’s guide to understanding GSR in research.

What is cognitive load, and how does it help us understand human behavior?

By exploring cognitive load, researchers gain insights into how people process information, respond emotionally, and manage decision-making. How cognitive load and one of its most reliable indicators, pupil dilation, is crucial in human behavior research.

Validating FaceReader's attention detection: a reliable measure using gaze and head pose

Measuring attention is crucial across many fields, from marketing to user experience design and human-computer interaction. Learn more about how we validated custom expressions for attention in FaceReader.

Facing the food of the future

Insects are often termed the "food of the future," as they are a healthy and more sustainable alternative to conventional protein sources. But are we ready to face this new culinary frontier?

How to use facial expression analysis in pain research

As the world seeks more efficient research methods, automated facial expression analysis tools offer great potential for studying facial expressions. Could these tools be applied to pain assessment?

Fake or real? AI illusions on the street

In Faux Out-Of-Home (FOOH) advertisement, real-world images are combined with computer-generated imagery and shared on social media. What happens to consumers' perceptions and emotions when you disclose that AI was used?

How does perception of brand authenticity affect ad performance?

For brands seeking to resonate with customers, being seen as authentic is vital. Using custom expressions in FaceReader, we explore how perception of brand authenticity relates to ad performance.

Using Baby FaceReader for automated analysis of infant emotions

What if you had a way to understand a baby's unspoken needs? Analyzing facial expressions in infants helps researchers and caregivers understand more about the early development of emotions and social interactions.

Why you should use custom expressions in your facial expression analysis

Using custom expressions in facial expression analysis can unlock a deeper understanding of human behavior. How can you use custom expressions in different fields of research?

Disclosure dilemma

Isabelle Leenders examined the influence of disclosures in influencer advertising on the brand attitudes and purchase intentions of young adults, mediated by their emotions and activation of persuasion knowledge.