Blog Posts Tagged: neuromarketing

Marketing and market research blogs

Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.

Making sense of the senses: The real cost of paying attention

We live in a demanding world: the snort of an email, the squeal of a text, fare alerts, breaking news, SQUIRREL! What was I saying? Oh yes, we live in a distracted world.

Facial expressions - reactions to bitter food vary between high and low BMI

Overweight and obese individuals are at increased risk for many diseases and health conditions. By 2050, as much as 50% of the UK population could be obese at a cost of £50 billion a year.

Measuring the creative process

How can you come to better understand what is going on in the creative process? A living lab studying the work of a writer, painter, musician or other creative person might provide the answer.

Predicting Advertising Effectiveness: Facial Coding of 120.000 Video Frames

The advertising and marketing companies have just received a new addition to their repertoire of the neuromarketing tools – automated coding of facial expressions of basic emotions.