Blog Posts Tagged: facereader

Consumer behavior research in the spotlight: consumption behavior

Why do we drink less when watching gut-wrenching movies? How does exposure to moral violations influence consumption?

Saying Ouch Without Saying It: Measuring Painful Faces

What happens when we’re in pain, real physical pain, but we cannot tell someone where or how badly it hurts? We can look at the facial expression!

For Pete’s Sake: Measuring Frustration

Within the field of human factors and usability, frustration poses an interesting challenge. It can be a barrier for learning. So how can we measure frustration in order to minimize it?

Neuromarketing: hope or hype?

The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?

Useful consumer neuroscience tools

Marketers track consumer behavior and try to understand it by learning more about the magic buy button.

Studying conflict interactions between mothers and adolescents

It is common for conflicts to arise between adolescents and their parents. However, severe conflicts can have negative effects on adolescent development. What can parents do to prevent escalating conflicts?

Consumers' food choices and emotions

Is there a relationship between food choice and a person’s mood? Bartkiene et al. examined the factors that influence our food choice, using facial expression analysis.

SUKIPANI: The magic word for making a smile

The SUKIPANI smile is an exercise to train the muscles you use while smiling. Dr. Sugahara explains the effect of the movements of the muscles and uses FaceReader to analyze the smiles.

What is RPPG?

Nowadays, measuring heart rate and heart rate variability can be done remotely, without all kinds of devices being attached to the test participant, using remote photoplethysmography (RPPG). What is RPPG and how does it work?

Emotional responses to infant crying

Hearing an infant cry can cause negative emotions, which can impact the way we respond. Researchers Riem and Karreman instructed parents to apply specific emotion regulation strategies in response to infant crying.

Understanding consumer buying behavior

What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.

The ultimate list of usability lab software tools

For those of you interested in what we offer for usability studies, see how we can get you the analysis you need quickly, easily, and reliably with our UX tools. These are the Usability lab software tools you want to use!