What makes Noldus special in measuring behavior?
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animal Behavior Research
folder Research Methods

What makes Noldus special in measuring behavior?

Why do we write e-books, white papers and even this blog? What drives us in behavioral research? And why choose Noldus?

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Understanding the micro-dynamics of couples’ interactions
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human Behavior Research
folder Psychology

Understanding the micro-dynamics of couples’ interactions

How do aspects of romantic relationships, such as communication and emotions, develop during real-time couples’ interactions? A study on this was conducted in the Department of Psychology at the University of Zurich.

coding behavior communication emotions FaceReader MediaRecorder The Observer XT
How does perception of brand authenticity affect ad performance?
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human Behavior Research
folder Consumer

How does perception of brand authenticity affect ad performance?

For brands seeking to resonate with customers, being seen as authentic is vital. Using custom expressions in FaceReader, we explore how perception of brand authenticity relates to ad performance.

attention consumer behavior FaceReader FaceReader Online facial expression analysis market insights
Using Baby FaceReader for automated analysis of infant emotions
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human Behavior Research
folder Research Methods (Human)

Using Baby FaceReader for automated analysis of infant emotions

What if you had a way to understand a baby's unspoken needs? Analyzing facial expressions in infants helps researchers and caregivers understand more about the early development of emotions and social interactions.

emotions FaceReader facial expression analysis FACS infants measure emotions
What is biometric research?
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human Behavior Research
folder Emotion

What is biometric research?

Biometric research helps scientists uncover subconscious processes related to attention, cognition, emotion, and physiological arousal.

data integration emotions eye tracking FaceReader facial expression analysis heart rate
Why you should use custom expressions in your facial expression analysis
person
human Behavior Research
folder Emotion

Why you should use custom expressions in your facial expression analysis

Using custom expressions in facial expression analysis can unlock a deeper understanding of human behavior. How can you use custom expressions in different fields of research?

behavioral research FaceReader facial expression analysis measure emotions
How to study social behavior and dyadic interactions
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human Behavior Research
folder Psychology

How to study social behavior and dyadic interactions

Social behavior is often studied by psychology researchers using the Round Robin design, especially in dyads. It ensures that all participants in a group interact with each other.

behavioral psychology FaceReader psychology
Facial mimicry and social cognition in children with autism spectrum disorder
person
human Behavior Research
folder Psychology

Facial mimicry and social cognition in children with autism spectrum disorder

When we want to understand each other better, we tend to copy one another's facial expressions. How does this work in children with autism spectrum disorder? In this blog post, you’ll learn more about facial mimicry in ASD.

action units autism developmental psychology emotions FaceReader facial expression analysis
From start to finish: decreasing abandonment when self-designing a product
person
human Behavior Research
folder Consumer

From start to finish: decreasing abandonment when self-designing a product

Research shows that we like to design your own products, but often abandon the process before we're done. Does it help to provide feedback, and if so, what type of feedback works best?

consumer behavior FaceReader observational research
Design your own product: consumer experience and abandonment behavior
person
human Behavior Research
folder Consumer

Design your own product: consumer experience and abandonment behavior

Researchers Krause and Franke studied how our experiences change while designing our own products. How do these experiences influence whether we finish a product or abandon the process?

consumer behavior FaceReader facial expression analysis observational research
Just the way I want it: a study on consumer experience in self-designing
person
human Behavior Research
folder Consumer

Just the way I want it: a study on consumer experience in self-designing

Consumer research suggests that you value a product more when you design it yourself - like sneakers or a gift. So, why do we abandon the self-design process so often? Find out in this blog post!

consumer behavior FaceReader facial expression analysis observational research
Behind the Scenes: Human Behavior Research Labs
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human Behavior Research
folder Research Methods (Human)

Behind the Scenes: Human Behavior Research Labs

Observation and analysis of human behavior is often done in labs. From babies to business, it can all be researched. Want to see how some of this research is done? Check out these amazing human behavior labs in action.

FaceReader labs The Observer XT video observation Viso multimodal research

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