Behavioral Research Blog

Marketing and market research blogs

Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.

Video tracking for high-throughput screening of plant resistance to thrips

A thrips is a tiny insect that can have a not-so-tiny effect on plants. A lot of research is currently carried out on how to get rid of these creatures.

High-throughput screening of plant lines for resistance to pest insects

The EthoGenomics project focused on screening for host plant resistance to insect pest species. Video tracking provides the possibility to scale up the screening method largely.

How to measure infant behavior

In infancy you can observe an explosive growth. Many researchers focus on this age group. Think about studies aimed at learning more about speech behavior, maternal sensitivity, or learning behavior in infancy.

The power of rejection (in fruit flies)

Fruit flies have amazing sense of smell. This includes the ability to navigate to a food source, as well as search out a preferred mate. However, there are other areas in which their olfactory systems come into play.

The use of video tracking in a HaXha test

When you get used to something, after a while you might not notice it anymore. Like a sent. The lab of Justus Verhagen investigated sniffing behavior with video tracking.

How fruit flies find your food (and mates!)

Those tiny flies that take over your garbage cans during the summer? They are called fruit flies for a reason! They have a fantastic sense of smell and these tiny creatures are a popular animal model for researchers.

Video-recording children with ASD in-home

Anne Kirby and colleagues studied sensory and repetitive behaviors among children with autism spectrum disorder (ASD). 32 children with ASD participated.

Implementing Tailored Activity Programs

Tailored Activity Programs (TAP) have been shown to have significantly reduce behavioral occurrences in dementia patients and improve engagement and positive behaviors.

Students’ first contact with The Observer XT

Prof. Dr. Stefanski and Dr. Flauger explain why it is important to introduce students to professional software tools at an early stage.

In-home video recordings provide measure for more objective comparisons

Edelson and her colleagues from the Nestlé Research Center in Sweden studied parent-child interactions during meal time using in-home studies.

Declared vs revealed data

How do consumer researchers get valuable data? Consumer and market researchers can turn to observation and experimentation to observe consumers. Declared vs. revealed data.